Fender PA.
A Fender branded PA system; sound your way.
Year.
Spring 2024
Project.
Fender Partnership
Duration.
8 Weeks
Role.
Individual
Recognition.
ASU Herberger Design Excellence
Fender PA.
A Fender branded PA system; sound your way.
Year
Spring 2024
Duration
8 Weeks
Role
Individual
Recognition
ASU Herberger Design Excellence
Fender Pa.
A Fender branded PA system; sound your way.
Year
Spring 2024
Duration
8 Weeks
Role
Individual
Recognition
ASU Herberger Design Excellence
Fender Passport.
The Fender Passport series consists of 3 unit systems for various event sizes: Conference, Event, and Venue. With three parts, Passports offer powerful sound and mixer customization.
The Fender Passport series consists of 3 unit systems for various event sizes: Conference, Event, and Venue. With three parts, Passports offer powerful sound and mixer customization.
Target Users.
Small/local performers and buskers who play at a variety of locations. These users would use the PA more recreationally, just breaking into more premium audio. The PA must work well for small outside events and indoor
Small/local performers and buskers who play at a variety of locations. These users would use the PA more recreationally, just breaking into more premium audio. The PA must work well for small outside events and indoor
Passport Pain Points.
Fender no longer offers a single unit PA.
Fender no longer offers a single unit PA.
Passports requires external power.
Passports requires external power.
Passport venues are not easily portable.
Passport venues are not easily portable.
On the Market.
Battery Powered
Multi Orientation
Combo Jacks
Bluetooth
Battery Powered
Multi Orientation
Combo Jacks
Bluetooth
JBL Eon One
JBL Eon One
Bose S1 Pro
Bose S1 Pro
Electro Voice Everse
Electro Voice Everse
Problem.
How can a Fender PA better accommodate portability and efficiency for small performers?
How can a Fender PA better accommodate portability and efficiency for small performers?
Opportunity.
A two-unit system that offers sound customization and is adaptable to various locations.
A two-unit system that offers sound customization and is adaptable to various locations.
Moodboard.
Sleek. Retro. Gritty.
Fender is known for being an American classic; a pioneer in music and continued innovator today.
Fender is known for being an American classic; a pioneer in music and continued innovator today.
Fender is known for being an American classic; a pioneer in music and continued innovator today.
Ideation.
Exploring multiple single PA options and transportation modes. After exploration, I decided on a two part system that allows for the mixer to be freely placed during a performance.
Exploring multiple single PA options and transportation modes. After exploration, I decided on a two part system that allows for the mixer to be freely placed during a performance.
Human Factors.
Approx. Dimensions
L: 13 in
H: 18 in
D: 10 in
Assembly.
Plywood.
Aluminum.
Recycled ABS.
Textured Silicone.
Mixer.
The mixer offers 4 channels and bluetooth connectivity for versatile playing. It includes a rechargeable lithium-ion battery so you can truly take this PA anywhere.
The mixer offers 4 channels and bluetooth connectivity for versatile playing. It includes a rechargeable lithium-ion battery so you can truly take this PA anywhere.
Set Up.
This Fender PA offers three orientation options: floor, tilt, and mount. With the handle shape, users can choose to assemble their mixer on top for comfortable control.
This Fender PA offers three orientation options: floor, tilt, and mount. With the handle shape, users can choose to assemble their mixer on top for comfortable control.
